Kommando Kreativ

1. FC KÖLN

MOTION DESIGN

REBRANDING

As part of 1. FC Köln's comprehensive rebranding, Kommando Kreativ had the exciting responsibility of developing the entire motion design language and animation principles. In collaboration with the lead agency NOCHNE GmbH, 

which spearheaded the brand's visual transformation, we took charge of all motion aspects to bring the new brand identity to life in dynamic and impactful ways.

Kommando Kreativ led the conceptualisation and ideation of motion principles, thoughtfully translating 1. FC Köln's updated visual style into motion. This included creating stadium banners, social media animations, and developing a detailed motion guideline for consistent and brand-aligned animations across all platforms. 

From initial concept to final execution, our goal was to provide our client with a robust, versatile motion toolkit that could be adapted and utilised moving forward. By working closely with NOCHNE GmbH, we ensured that every motion element was fully aligned with the new brand vision, bringing a sense of energy and continuity to each interaction. The result was a set of motion principles and animation guidelines designed not only to capture attention but to enhance the fan experience and strengthen the club's identity.